Deutsche Telekom AG - The 2009 financial year

Technologies and markets are changing at breakneck speed. At Deutsche Telekom, we are driving this change – evolving ever further as a company. We are moving toward a new Deutsche Telekom. A Deutsche Telekom that thinks outside the box and strives to offer the best customer service in the industry. To achieve this, we seek open communication to better understand what people want from us. For example, our customers are looking for products that are easy to use. So we increasingly think user-first, and collaborate closely with industry experts and scientists. This open innovation process consistently leads to new solutions. And it enables us to offer convenient access to information, communication and entertainment.