Deutsche Telekom AG - The 2009 financial year

Guidelines form the backbone of responsible corporate governance. They define what our organization and employees stand for, how we work and deal with one another, and what we believe in. At Deutsche Telekom, we follow five guiding principles that will help us establish our new corporate culture. Openness, integrity, personal responsibility, motivation, and service centricity are among the key elements here. We want our customers to know they are in good hands. We are working hard toward this goal and know that we can best achieve it if our employees are themselves enthusiastic ambassadors for our Company. So we will continue attracting and retaining the best talent to ensure our joint success in the future.