Deutsche Telekom AG - The 2009 financial year

Innovation is hard-wired into our corporate culture. We believe in breaking the mold. In other words, connecting with people at home and work. Because that is the only way to truly understand what they need. In our Creation Center, we observe people going about their daily lives and get ideas for new products. To work out what our customers need, we literally take to the street in our StreetLabs. In summer 2009, we were the main sponsor of a six-week camp for 30 young people from 13 countries: www.Palomar5.com. Having grown up with the Internet, their ideas and opinions on the theme of “life and work in the future” provided valuable insights. This type of first-hand information helps us evolve our products and services in the right direction. Networking in such a way has, for us, become a key platform for product development.